Bebehum is the first domestic brand in Türkiye to use hydrolyzed protein in infant formulas, a product specifically designed for infant digestion. It offers a competitive price advantage over imported products in terms of production costs. Because all of its products are domestically produced and produced in-house, Bebehum holds an advantageous position in the market in terms of supply. Many companies import products to Türkiye with limited quotas, which often leads to year-end inventory and supply shortages. Because Bebehum is produced in Türkiye, all analyses and tests, including raw materials and production, are conducted in universities and internationally accredited laboratories in Türkiye.